Although Joel Makower's writing could, as always, use some serious editing, there's some good info here about GreenXchange. It's a meeting of two of my favorite ideas: open source and sustainable design!
A small group of companies spearheaded by Nike have partnered with the nonprofit Creative Commons to try to change that. Their novel initiative, called GreenXchange, aims to allow companies to share intellectual property for green product design, packaging, manufacturing, and other uses. If it succeeds, this budding coalition could accelerate innovation across companies and sectors. At minimum, it stands to rewrite the rules about how companies share.
This blog post from Jonah Lehrer is an ode -- or anti-ode, as in this case they amount to the same thing -- to the McGriddle and the greasy, fatty, energy-filled satisfaction it brings mankind. He quotes Elizabeth Kolbert's recent round-up in the New Yorker of obesity books and research (http://www.newyorker.com/arts/critics/books/2009/07/20/090720crbo_books_kolbert?currentPage=all which I read yesterday...) and adds in a Duke study. The money quote: "Let's imagine, for instance, that some genius invented a reduced calorie bacon product that tasted exactly like bacon, except it had 50 percent fewer calories. It would obviously be a great day for civilization. But this research suggests that such a pseudo-bacon product, even though it tasted identical to real bacon, would actually give us much less pleasure. Why? Because it made us less fat. Because energy is inherently delicious. Because we are programmed to enjoy calories."