Saturday, February 21, 2009

Article: "Going green in a grey industry..."

It's blast from the past time! While revising my resume for summer internship applications (fun stuff...), I ran into an article I wrote for IzzitGreen that, well, never actually made it on to IzzitGreen.

"Going green in a grey industry with and Grover Daniels"

It's a profile of Grover Daniels, CEO of, a "green printing company." At the time I wrote the article, was advertising on IzzitGreen -- hence the conflict of interests and the reason it never went up on the site.

It did, however, make it onto the blog!

It starts:

You’ve got 5 seconds to name a "green" business. Did you name solar power company? An organic dairy? Chances are you didn’t name a printing company.

Grover Daniels, founder and CEO of eco-friendly printed products company, acknowledges that printing isn’t conventionally thought of as green industry. "The printing business is a difficult business to keep environmentally friendly. You would never create this business as a green business."

But that’s just what Daniels did.
read the rest of the article

It's kind of fun to go back and look at it. Unlike most of the other articles I wrote for IzzitGreen, this one actually kinda sorta has a lede, nut graf, and kicker -- before I even really knew what those things were!

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